Case Study: Michigan Farm Bureau Family of Companies

The Michigan Farm Bureau Family of Companies (Farm Bureau) consists of two primary parts – Michigan Farm Bureau and Farm Bureau Insurance of Michigan. Although each part of the company has their own focus, together they have been serving Michigan’s families and farmers for more than 100 years. As more of their customers look to do business online, they knew they needed a stronger digital platform to continue supporting their needs, as they’ve done for so long. We’ve partnered up with Farm Bureau to guide them through a digital transformation, starting with their public-facing website, with no end in sight. This new website is propelling the Farm Bureau brand forward and establishing them as industry leaders in the digital space.